Chanel little robot- the stop motion animation

No doubt we all love chanel cosmetic (actually not just cosmetics, perheps everything) because of its valuable, classy packaging, quality of product and for sure, its logo.

These are not the selling points this time. Since we have all known how classy and glamourous chanel products are, it would be great to show some fun and creativity as this is the technologic centry. The Chanel’s Global Creative Director of Makeup Peter Philips has conceptualized this stop motion video built from a bunch of lipsticks, compacts, glosses and brushes.

The stop motion animation formed robot by the cosmetic we daily use. The idea has sucessfullly input a new image of chanel make up in our mind which definitely would attract more young customers.

I wouldn't say this is an advertising or a campainge but a brand enhancement of double C. Fair enough of the lovely and funny movement that we have never thought of playing with our lipsticks. This can be a game among girls and shooting them by your iphone/camera. How fun innit? - strangejoanne

毫無疑問，我們都愛香奈兒化妝品（其實不光是化妝品，大概是所有他們的產品，因為它的貴氣，優雅的包裝，優質的產品還有毋用置疑的，是其雙C標誌。

這些都不是這次的賣點。既然我們都知道香奈兒如何優雅而富有魅力，其全球彩妝創意總監Peter Philips 概念化地使用一堆唇膏，粉餅，唇彩和刷子來製作這定格動畫。

它用日常使用的化妝品製作停格動畫形成機器人表現出創意。成功地在我們的心中注入一個新的香奈兒彩妝形象從而能夠吸引更多年輕顧客。

我不會說這是一個廣告而是可愛和有趣的事情，這個無疑是一個品牌提升的機會。我們從來沒有想到的口紅可以這樣好玩。這應能成為女孩間的小遊戲，逐格用iPhone/相機拍下來分享。多麼有趣對不？ -strangejoanne



via Nowness

I have already got this - X

I was

look of the month

Spring choice of designer's collection - Zoe Twitt

We have already looking forward to the Spring 2011 even winter has just arrived Hong Kong (it's a bit late), getting colder to prepare for the Christmas, altho there's never snow in HK. I have accidently get known the brand Zoe twitt which I reckon that may be a hopeful spring style approach.

I look at the lookbook which is very much like a fairy tale or a sweet dream. The organza usage is like the dragonfly in the spring or little fairy living around our world. The pastel colour is soft and heart touching. Jersey in silky touch is well used in the garment which gives the collection more wearable and easy breezy.

The proportion of the items on body is a point to be focused which is always the theory of how I style myself. Zoe keeps the long X the short. It never make you look short but stylish. The organze layering created a volumn in order to sexy and cool enough showing off your skin, long legs and narrow waist, at the same time sweet and lovely.

My favourite part of Zoe Twitt collection is not the ready to wear but her jewellery collection. It is totally natural and dreamy! Crystal is used on spritual energy supply. Girls would love the pink one which representing LOVE. Who doesn't want love isn'it? Zoe's jewellery is not just pinky girly crytalized. it is a mixture of wish of love and tough strong metal element. You can imagine how they are matching with her clothes that will never be just an innocent 8 years old girl but a adorable lady who is stylish with her own philosophy of life.

‘T’ Shirts by Masashi Kawamura

The brilliant design idea designed by Masashi Kawamura! Typography as tee shirt and using the letter T. How can you imagine when you put on a letter shape of garment will be. Literally you can still see the form of a T even it is put on a body. The drape and the form turn out really well. So what's the next character would work out? Looking forward to see a whole collection of A, B, C, D, E...

A fashion colloar to protect your hair and your own self

Hovding是一個配有安全氣囊的保護圈，專門為討厭戴頭盔的人設計。
當遇到撞擊就會自動膨脹，這項發明精妙之處在於不會破壞你的髮型。絕對是騎機車的Fashionista之偉大發明。

Travel the world by a ring

The collection designed by Philippe Tournaire inspired from different cities of architecture. I think I can have the world on fingers dreaming and imaginating I am in either one place, having sight seeing with my lover. Just too romantic! :3

炎夏餘溫 wrangler high summer lookbook

wrangler high summer 2010

Although the high summer has just passed, we still obcessing with hot fresh relaxing looks. Wrangler's new lookbook has the vintage and sexy denim.despite they are more clean and cool than Miss sixty who does the same.

I have no idea if the model giving the mood of spanish which is very casual romantic.

炎夏剛過
卻又無法抗拒夏天清爽不拘束的造型
WRANGLER的一系列造型照有懷舊風，亦不乏性感。 又是牛仔，卻比MISSSIXTY簡潔利落。是否受模特兒的影響，此一連串都盡見西班牙式瀟灑浪漫感覺。

G2000國際化 Lily Donaldson for G2000 Fall 2010 Campaign

G2000 spent money to get Lily Donaldson for this Fall campaign. I would say its level has been upgraded like high end brands. Possibly because of the admiration of the west. Would be better to say this is from what we learn since young about globalization which is a way of towarding succeed. For sure this would help their brand exposture.

Although the collection isn't special. Its preppy style is easy enough for the crowd. look forward to its sales proving how Lily would help.

大花金錢請來國際模特兒Lily Donaldson，G2000本地品牌格調即時升級。的確崇洋心態作祟，可是從小學習國際化是成功的方向。筆者覺得此其著有助增加品牌知名度，可見崇洋有理。

由名模主演的廣告大片實在不過不失，衣服不見特別，校園風為廣大市民可接受。至於其銷售成效還是未知之數。